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Posts Tagged ‘image’

Everyman to his trade

Amnesty International is a charity that appeals to millions of people all over the world. But do they know why? Amnesty’s positive image has been harvested in a time that those millions knew what Amnesty did and accomplished. Amnesty’s groundbreaking and very clear struggle for human rights was obvious to most of them. A human being is free. A human being belongs but to him- or herself. All people are equal and of equal standing. Every human being is entitled to a fair treatment. The Universal Declaration of Human Rights goes for everyone. Every human being is important.

Amnesty International could be recognized in the way she revolted against the unlawful imprisonment of people for their political beliefs. She gave those political prisoners a voice, so as they would not be forgotten and could not vanish in oblivion. She orchestrated the international community to convert injustice to justice. Thanks to her the death penalty has disappeared from most countries around the world. That was all very clear and is well known by many. But it is as though this image is fading. It’s getting more obscure by the day what Amnesty International really is and what the results are of her efforts. No matter how she distinguishes herself from other human rights organizations.

This lack of clarity has partly been prompted by the extension of her mandate since the beginning of this century. From then on she also focused on social and economic circumstances people live in. With that she petered out to the policy terrain of e.g. food organizations. Understandable as these new activities may seem – many more organizations know far more about these subjects – they blur her image. Even for those that know Amnesty International very well. The ratio for the focus on these issues is unclear for most people. Even for many activists within Amnesty. It’s about time that Amnesty International recovers her old image and profiles herself again with the legal focus she used to have. Everyman to his trade is the maxim so to speak. Amnesty’s image deserves this effort.

Bert Breij